This award honours the most outstanding commercial or branded video/ film produced exclusively for social media that effectively communicates a brand’s message while engaging and resonating with its target audience. The winning entry will be judged on the creativity of the concept, the quality of production, and the effectiveness of the video in achieving its marketing objectives. Criteria for entry include demonstrating a strong alignment between the brand’s values and the video content, innovative storytelling, and measurable impact in terms of audience reach, engagement, and brand recognition. Entries should include the complete video, audience engagement metrics, and a brief overview of the campaign’s objectives and results.

This award celebrates the most outstanding social video channel dedicated to comedy. The winning entry will be judged on the originality and humour of the content, the consistency of uploads, and the channel’s ability to engage and grow its audience through comedic storytelling. Criteria for entry include demonstrating a unique comedic voice, innovative formats, and strong audience interaction. Entries should include examples of videos, engagement metrics such as likes, shares, and comments, and a brief overview of the channel’s content strategy and creative approach. The judges will consider both series featuring original shows and also channels featuring catalogue content where excellence in engaging new viewers through repurposing content is demonstrable.

This award honours the most outstanding social video channel dedicated to documentary content. The winning entry will be judged on the quality and depth of storytelling, the factual accuracy, and the channel’s ability to engage and inform its audience on a variety of topics. Criteria for entry include demonstrating excellence in research, compelling narrative techniques, high production values, and a commitment to covering diverse and impactful stories. Entries should include examples of documentaries or documentary series, audience engagement metrics, and a summary of the channel’s mission and approach to documentary filmmaking.

This award honours excellence in social video channels dedicated to historical content that brings the past to life in engaging and informative ways. The winning entry will be judged on the accuracy and depth of historical research, the quality of storytelling, and the channel’s ability to captivate and educate its audience about historical events, figures, and periods. Criteria for entry include demonstrating meticulous research, compelling narrative techniques, and a commitment to presenting diverse and inclusive historical perspectives. Entries should include examples of videos, audience engagement metrics, and a brief overview of the channel’s mission and content strategy.

This award celebrates excellence in social video channels dedicated to food content that inspires, educates, and entertains viewers through creative culinary storytelling. The winning entry will be judged on the creativity and quality of recipes or food-related content, the production values, and the channel’s ability to engage and grow its audience. Criteria for entry include demonstrating a diverse range of culinary content, innovative and accessible recipes or food experiences, and strong audience interaction. Entries should include examples of videos, audience engagement metrics, and a brief overview of the channel’s concept and content strategy.

This award celebrates excellence in social video channels dedicated to arts and crafts, recognizing content that inspires creativity and provides viewers with practical and engaging tutorials or projects. The winning entry will be judged on the creativity and quality of the content, the clarity and effectiveness of instructional videos, and the channel’s ability to foster a community of passionate crafters. Criteria for entry include demonstrating a diverse range of arts and crafts topics, high production values, and significant audience engagement. Entries should include examples of videos, audience engagement metrics, and a brief overview of the channel’s mission and content strategy.

This award celebrates excellence in social video channels dedicated to sports content that engages, informs, and entertains fans of all levels. The winning entry will be judged on the quality and variety of sports coverage, the creativity and production values, and the channel’s ability to build and maintain a dedicated audience. Criteria for entry include demonstrating comprehensive and dynamic sports content which might include live coverage and highlights to analysis and behind-the-scenes features, interviews, innovative presentation formats, and strong audience interaction. Entries should include examples of videos, audience engagement metrics, and a brief overview of the channel’s concept and approach to sports coverage.

This award recognises excellence in social video content that showcases a unique and engaging interview format. The winning entry will be judged on the creativity and originality of the format, the quality of interactions between the interviewer and interviewee, and the ability to elicit insightful, entertaining, or thought-provoking conversations. Criteria for entry include demonstrating a distinctive approach to interviewing, high production values, and strong audience engagement and feedback. Entries should include examples of interview episodes, audience engagement metrics, and a brief overview of the format’s concept and execution.

This award honours the most exceptional small production company, content studio or agency specialising in the creation and distributing of content primarily for social media channels. The company will have demonstrated outstanding creativity, innovation, and impact in digital video production over the past year and will have a turnover of less than £500k. The winning studio will be judged on the quality and originality of its work, its ability to consistently deliver high-calibre content, and understanding of its audiences despite having limited resources. Criteria for entry include a portfolio showcasing diverse and innovative projects, evidence of strong client or audience engagement, and a brief overview of the studio’s mission, team dynamics, and accomplishments. Entries should include examples of recent work, client testimonials or audience feedback, and a summary of the studio’s achievements within the year.

This award celebrates the most outstanding social video channel launched within the past 12 months, recognising its rapid growth, innovative content, and strong audience engagement. The winning entry will be judged on the originality and quality of the content, the effectiveness of the launch strategy, and the channel’s ability to quickly build and maintain a dedicated audience. Criteria for entry include demonstrating significant milestones achieved since launch, innovative approaches to content creation and distribution, and measurable success in terms of subscriber growth, engagement metrics, and audience feedback. Entries should include examples of videos, launch campaign details, and a summary of the channel’s achievements and future goals.

This award recognizes the most outstanding social video channel that prioritises social media platforms for content distribution and audience engagement. The winning channel will be judged on its ability to create outstanding content specifically tailored for social media, its innovation in leveraging platform features, and its success in building a highly engaged and active community. Criteria for entry include demonstrating a deep understanding of social media dynamics, consistent delivery of high-quality content, and significant growth and engagement metrics across social platforms. Entries should include examples of social-first content, audience interaction metrics, and a brief overview of the channel’s strategy, growth, and impact over the past year.